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Customize giveaway requirements to meet your goals<\/h3>\n
All aspects of your giveaway can be customized, including the design of the entry form, where it’s hosted and what users are required to do to enter.\u00a0The most common goals for giveaways relate to growing audiences. We make it simple to achieve these goals with our social media (Facebook, Twitter, Pinterest and Instagram) and email service provider integrations.<\/td>\n
In addition to social media, there are options for newsletter subscriptions,\u00a0polls and surveys<\/a>,\u00a0and custom entries, which can be used to create any entry requirements that you’d like your entrants to complete.<\/p>\n Before getting started with design or selecting entry methods, establish what your goals are and what metrics you will use to evaluate the success of your giveaway.<\/p>\n Why are you running this giveaway? For example, you may be looking to improve a metric for your business such as increasing revenue or lowering your cost per acquisition.<\/p>\n How do you plan on getting to the goal that you\u2019ve set? These metrics are often similar to the benchmarks you would be using for any other online marketing campaign and are the answer to \u2018How am I going to reach the goals that I set?’<\/p>\n While there are innumerable options for what you can require entrants to do, try not to go overboard. If your primary goal is to acquire email subscribers, set up your giveaway to require all entrants to subscribe to your newsletter. If you don\u2019t need users\u2019 physical addresses, don\u2019t require them \u2013 adding these extra fields may decrease the total number of entrants.<\/p>\n Now that you\u2019re meeting the goal that you set out to accomplish, why stop there?\u00a042% of entrants complete at least one bonus entry.<\/a>\u00a0<\/strong>\u2018Bonus\u2019 entries are shown to the entrant only after the required information is completed, so as not to distract from the primary goal.<\/p>\n Did you meet your goals? Exceed them? Determining your campaign\u2019s success uses the same metrics as your other online paid marketing campaigns. What was the cost of your prize? What did you receive from the campaign (visits, revenue, subscribers, etc.)? Calculate your CPA and ROI just as you would with any other expenditure.<\/p>\n![\"Giveaways101](\"http:\/\/blog.psdev1.com\/wp-content\/uploads\/2014\/05\/Giveaways101-1_EntryOptions.png\")
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\nFor\u00a0Twitter<\/a>,\u00a0Facebook<\/a>\u00a0and\u00a0Instagram<\/a>,\u00a0you can also enable validation. This allows the app to communicate with the social network and verify that the action has taken place, thus decreasing the likelihood of ‘cheating’ by entrants.<\/p>\n
\nSetting goals and evaluating giveaway results<\/a><\/h3>\n
Identify goals for your promotion<\/h4>\n
![\"Giveaways101](\"http:\/\/blog.psdev1.com\/wp-content\/uploads\/2014\/05\/Giveaways101-1_Analyze.png\")
<\/a><\/p>\nFocus on metrics that support your goals<\/h4>\n
Use requirements that support your goals<\/h4>\n
Go above & beyond with bonus entries<\/h4>\n
Evaluate your results<\/h4>\n