One of the most common questions we get is, \u201cCan I require purchase with my giveaway?\u201d Well, this is where that phrase \u201cno purchase necessary\u201d comes into play. You can\u2019t require purchase with your giveaway, but let\u2019s talk about what you can do instead.<\/p>\n
You see that phrase \u201cno purchase necessary\u201d or \u201cno purchase required\u201d all over big giveaways because it\u2019s illegal in the United States<\/a> (and many other countries) to require a purchase in order to enter and\/or win a giveaway.<\/p>\n This often disappoints people who wanted to require a purchase as part of their giveaways\u2014they want to give people an extra incentive to make a purchase.<\/p>\n But while giveaways can\u2019t be used as an incentive to purchase, they can be used as an incentive for people to provide their email addresses and sign up for your email list<\/a>\u2014plus follow you on social media<\/a>, provide you with demographic information, and much more.<\/p>\n Once you\u2019ve used your giveaway to establish these touch points with your new subscriber, you\u2019ve got the opportunity to use your email and social media programs to entice them to make purchases.<\/p>\n Remember that, if you required purchase with your giveaway, you\u2019d only be getting a few entrants, and you\u2019ve already gotten those entrants to make a purchase.<\/p>\n But following the no purchase necessary guidelines means that you\u2019re likely to get many more entrants because the barrier to entry is so much lower\u2014and you have the ability to market to them in many different ways.<\/p>\n \u201cNo purchase necessary\u201d may initially seem like a barrier, but it\u2019s much more useful to think of it as an excuse to attract a bigger audience with your giveaway, and then interact with them through the information you gather.<\/p>\n","protected":false},"excerpt":{"rendered":" One of the most common questions we get is, \u201cCan I require purchase with my giveaway?\u201d Well, this is where that phrase \u201cno purchase necessary\u201d comes into play. You can\u2019t require purchase with your giveaway, but let\u2019s talk about what you can do instead. Why Can’t You Require Purchase? You see that phrase \u201cno purchase […]<\/p>\n","protected":false},"author":9,"featured_media":4894,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/psdev2.com\/blog\/wp-json\/wp\/v2\/posts\/4881"}],"collection":[{"href":"https:\/\/psdev2.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/psdev2.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/psdev2.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/psdev2.com\/blog\/wp-json\/wp\/v2\/comments?post=4881"}],"version-history":[{"count":0,"href":"https:\/\/psdev2.com\/blog\/wp-json\/wp\/v2\/posts\/4881\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/psdev2.com\/blog\/wp-json\/wp\/v2\/media\/4894"}],"wp:attachment":[{"href":"https:\/\/psdev2.com\/blog\/wp-json\/wp\/v2\/media?parent=4881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/psdev2.com\/blog\/wp-json\/wp\/v2\/categories?post=4881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/psdev2.com\/blog\/wp-json\/wp\/v2\/tags?post=4881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Why “No Purchase Necessary” is Really an Opportunity<\/h2>\n