{"id":4882,"date":"2016-09-14T10:00:00","date_gmt":"2016-09-14T10:00:00","guid":{"rendered":"http:\/\/blog.promosimple.com\/?p=4882"},"modified":"2016-09-14T16:39:27","modified_gmt":"2016-09-14T16:39:27","slug":"giveaways-tip-make-every-entrant-a-winner","status":"publish","type":"post","link":"https:\/\/psdev2.com\/blog\/giveaways-tip-make-every-entrant-a-winner","title":{"rendered":"Giveaways Pro Tip: Make Every Entrant a Winner"},"content":{"rendered":"

Wait now\u2014before you say, \u201cI can\u2019t afford to give everyone a prize!\u201d that\u2019s not quite what we mean. You need a grand prize, but for a giveaway that really works marketing wonders, everyone should feel<\/em> like a winner. How? Read on\u2026<\/p>\n

Why You Should Make People Feel Good<\/h2>\n

When people enter giveaways, what do they get? They get the chance to win. Every giveaway entry is an emotionally-enhanced moment, because every giveaway entry is based on hope. At the moment of entry, the entrant is imagining what it would be like to win the grand prize.<\/p>\n

Of course, you can probably only afford to give away one or a few grand prizes\u2014so only one or a few people get the emotional payoff of winning.<\/p>\n

But what if you could create that emotional payoff without paying for thousands of grand prizes?<\/p>\n

If you could, you\u2019d establish a positive relationship with each and every entrant, likely making them more disposed to follow your company and maybe even buy from you.<\/p>\n

The key is to make each of your sweepstakes entrants feel like a winner by giving them something useful or of value.<\/p>\n

How to Give Prizes to Everyone<\/h2>\n

Now, \u201cuseful or of value\u201d does not mean expensive! But it should be something that your entrants will appreciate.<\/p>\n

If you have a lead magnet<\/a> on your site\u2014perhaps an ebook or a report or even a discount\u2014that you give people when they sign up for your newsletter on your site, that would be perfect.<\/p>\n

What if you don\u2019t currently have a lead magnet? You could quickly compile a PDF of your most popular posts, or create a short video with your best tips. Just make sure it\u2019s useful and relevant.<\/p>\n

We talked previously about creating a dedicated welcome email for people who sign up via your giveaway<\/a>. This is a perfect way to follow up that email once your sweepstakes is over.<\/p>\n

Remember that you\u2019re sending them something special. So a subject line like, \u201cCongratulations! I have something special for you\u201d is completely reasonable. Even just, \u201cCongratulations!\u201d might do.<\/p>\n

In the body of the email, let them know that they didn\u2019t win your grand prize, but that you have good news\u2014you\u2019re sending them a prize, anyway!<\/p>\n

Describe what you\u2019re sending, and explain its benefit to your new subscriber. If your other subscribers have raved about it or given you testimonials, you could include those here, too.<\/p>\n

Then, of course, deliver this \u201cprize\u201d to them\u2014likely via a link in your email.<\/p>\n

Remember that the tone of this email should be excited and congratulatory. Sure, they didn\u2019t win your grand prize, but they might even be getting something better: free access to your expertise.<\/p>\n","protected":false},"excerpt":{"rendered":"

Wait now\u2014before you say, \u201cI can\u2019t afford to give everyone a prize!\u201d that\u2019s not quite what we mean. You need a grand prize, but for a giveaway that really works marketing wonders, everyone should feel like a winner. How? Read on\u2026 Why You Should Make People Feel Good When people enter giveaways, what do they […]<\/p>\n","protected":false},"author":9,"featured_media":4895,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,80],"tags":[],"_links":{"self":[{"href":"https:\/\/psdev2.com\/blog\/wp-json\/wp\/v2\/posts\/4882"}],"collection":[{"href":"https:\/\/psdev2.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/psdev2.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/psdev2.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/psdev2.com\/blog\/wp-json\/wp\/v2\/comments?post=4882"}],"version-history":[{"count":0,"href":"https:\/\/psdev2.com\/blog\/wp-json\/wp\/v2\/posts\/4882\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/psdev2.com\/blog\/wp-json\/wp\/v2\/media\/4895"}],"wp:attachment":[{"href":"https:\/\/psdev2.com\/blog\/wp-json\/wp\/v2\/media?parent=4882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/psdev2.com\/blog\/wp-json\/wp\/v2\/categories?post=4882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/psdev2.com\/blog\/wp-json\/wp\/v2\/tags?post=4882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}