Most people see the benefits of asking people to follow them on social media. But fewer people understand that other kinds of giveaway questions can have even more impact\u2014and help to make their businesses more successful. Ready for next-level marketing insight? Read on\u2026<\/p>\n
When you set up a giveaway, it\u2019s likely you add the social media options: Twitter tweets, Facebook likes, etc.<\/p>\n
But unless you\u2019re one of a few savvy marketers, you\u2019re probably completely ignoring some of the most powerful options.<\/p>\n
The more you know about your audience, the easier it is to sell to them. And one of the easiest ways to get to know them is to ask questions.<\/p>\n
In the Promosimple giveaway form builder, you have four options for asking questions: comment request (an open field), multiple choice, drop down, and checkbox.<\/p>\n
Each one of these is an opportunity to learn more about the people who are entering your giveaway\u2014including both people who are new to you and people who are already interacting with your brand.<\/p>\n
When it comes to crafting your giveaway questions, you\u2019ll want to come up with ones that are valuable to your business and marketing plan.<\/p>\n
For example, if you\u2019re a boutique that sells clothing to men and women of all ages, asking for your entrants\u2019 ages isn\u2019t useful.<\/p>\n
But if you have separate email lists for men\u2019s clothing and for women\u2019s clothing, asking their genders is useful to you, because you can add your entrants to your appropriate mailing list.<\/p>\n
Similarly, you can learn your entrants\u2019 interests and preferences, and use those to market to them.<\/p>\n
Let\u2019s say you own a sterling silver jewelry boutique. You could ask entrants whether their favorite jewelry items are rings, bracelets, necklaces, or earrings.<\/p>\n