Why do some giveaways get tons of entrants and some only get a few? Sure, the prize is a factor, but there\u2019s one element that matters even more: Repetition. Ready to master it? Read on\u2026<\/p>\n
It would seem to make sense that if someone is going to enter a giveaway, they\u2019ll enter it right away.<\/p>\n
Unfortunately, this simply isn\u2019t true.<\/p>\n
First, people may not notice or pay attention to a giveaway the first time you put it in front of them. Second, they may not have the time at that moment to enter\u2014and then forget to do it later. Third, they may simply not be in the mood.<\/p>\n
If you only promote your giveaway to your audience once, you\u2019re counting on them entering immediately.<\/p>\n
One of the most effective ways to generate more entrants is just to promote it more often to your audience.<\/p>\n
In advertising, it\u2019s generally accepted that people only take action after they\u2019ve seen an ad from three to seven times.<\/p>\n
The same may hold true with your giveaway. The more you put something in front of your audience\u2019s eyes, the more likely they\u2019ll be to notice it and take action.<\/p>\n
Showing them your giveaway multiple times helps increase the chance that they\u2019ll pay attention to it, that you\u2019ll encounter them a moment when they have time to enter, and that you\u2019ll encounter them when they\u2019re in the mood to enter.<\/p>\n
Instead of hoping you\u2019ll catch them at that perfect moment once, you have multiple chances.<\/p>\n