When you don\u2019t get a lot of entries into your giveaways, it can be mystifying. What went wrong? Was it the prize? The marketing? Today, we\u2019re going to go over a few mistakes you might be making in building your giveaways that are putting up barriers to entry. Read on\u2026<\/p>\n
Obviously, the goal of promoting your giveaway is to get people to enter it. Any things you do that get in the way of that \u2014 whether consciously or unconsciously \u2014 are barriers to entry.<\/p>\n
Think of it as opening up a new store and telling people to \u201cCome on in!\u201d but then putting a big \u201cOpen\u201d sign in the middle of the doorway that people have trouble getting around.<\/p>\n
Generally, your barriers to entry will be things you add to or incorporate into your giveaway form beyond the very basic (name and email address) entry methods.<\/p>\n
Obviously, you don\u2019t intend to bar most people from entering your giveaway. It\u2019s likely that your barriers to entry were things you added to your form with good intentions \u2014 but that are actually causing people to stay away.<\/p>\n
Here are three common examples.<\/p>\n
Generally, requiring two or three inputs\u2014things like name, email address, or even a twitter follow\u2014are reasonable. But when you start to require any more than that to enter, people get overwhelmed and leave.<\/p>\n
Be careful, too, about what you require to enter. People may be completely comfortable with giving you their names and email addresses, but most people don\u2019t want to give you their phone numbers. They\u2019d rather skip the giveaway than risk getting calls, and you lose entrants.<\/p>\n
When people enter your giveaway, it\u2019s reasonable to expect that they\u2019re fine with getting your emails. (Though you should put that in your Official Rules just to be safe.)<\/p>\n