Airfarewatchdog, a website dedicated to verifying whether or not flight ‘deals’ are really available and at lower than average prices, recently ran a sweepstakes to giveaway a three-night trip for two to Las Vegas.

Read the full case study to see how they structured their campaign to acquire subscribers for their email newsletter, gather over 45,000 entrants and engage their Facebook fans to generate over 12,000 Facebook comments about their promotion.

Use the link below to read the case study to see how they increased their Facebook audience by 50%, attracting 31,062 new fans for their Facebook page.

Read the Airfarewatchdog case study